Honesty pass: stripped fake proof from every CS landing page
Removed five fabricated testimonials, the "23,000 customers protected" stat, and a fake press carousel duplicated across the cybersecurity LP tree.
Affected routes
/lpBuilt on tools you trust
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What we shipped
Following the cybersecurity service page rewrite, we ran the same audit across every landing page that was inheriting the old copy: /lp/cyber-* pages, the audit funnel intermediate pages, and the cybersecurity vertical LPs.
What we found
A surprising amount of duplicated synthetic proof — the same five fake testimonials, the same fictitious "23,000 customers protected" stat, the same press carousel. All gone.
What's there now
- Real outcomes when we have them (currently, almost none — we're 4 months old).
- Process descriptions instead of social proof: what we actually do during an engagement, day by day.
- A boilerplate "we're new" disclaimer in places where it would be misleading not to have one.
Tradeoff
Conversion will probably dip in the short term. Long term, we'd rather have ten customers who showed up because they trusted the page than a hundred who showed up because the page lied.
See the full changelog
Or peek at what we’re building next on the roadmap.