2 new ad funnels for the AI class program (lead-gen, no payments)

What we shipped

Two paid-traffic landing pages targeting the same AI-class prospect audience with two different commitment levels:

/lp/ai-class-call (high-touch consultation)

Cold-traffic LP for prospects who want a human conversation before enrolling. Single-CTA flow:

• Hero: "Pick the right AI class with a founder, in 15 minutes."
• Subhead names the unit economics ($397–$697 across 11 classes) so price-sensitive visitors qualify out before submitting.
• Form fields: name, email, "what do you want to build" dropdown (10 build types + "Not sure yet"), "when could you start" dropdown (optional).
• Honest 3-point trust strip: 15-min Zoom · no sales pressure · we'll tell you straight if no class fits.
• "What happens after you book" 3-step section: calendar link by email → honest 15-min call → decide on your timeline.
• 5-question objection-style FAQ ("Will this just be a sales call?", "Is the call recorded?", etc.).

/lp/ai-class-roadmap (low-friction lead-magnet)

Cold-traffic LP for prospects not ready to talk to a human yet. Quiz-driven flow:

• 4 questions with progress meter: what to build · code experience · weekly hours · what shipping looks like.
• Email gate after Q4. Fields: name, email.
• Recommendation engine maps build-answer → canonical class slug → renders the recommended class title + pitch in the success state, with a CTA to the class detail page.
• Cross-link to /lp/ai-class-call for prospects who want to talk after seeing the recommendation.
• Trust strip: 5 weeks · $397–$697 · Ship-Or-We-Build-It guarantee.

Lead pipeline integration

Both funnels POST to /api/lead with:

• source = "ai-class-call" or "ai-class-roadmap" for admin segmentation + Slack alerts
• content_name = recommended class title (so Meta CAPI sees a meaningful event)
• notes = quiz/intent answers for the team to read before calling back
• event_type: "Lead" for ad-platform attribution

No payment processing on either funnel. We collect contact + intent and call back within 1 business day.

Why two funnels instead of one

Same audience, different commitment levels. The call funnel converts qualified buyers; the roadmap funnel captures the curious-but-not-ready segment that would bounce off a "Book a call" CTA. Running both lets us A/B against the same ad creative and optimize the funnel mix per channel.

Honest scope

• Single human follow-up email after submit. No drip sequence.
• "Reply STOP" footer on every confirmation message.
• TalkToUsWidget hidden on both LPs (single-CTA discipline).
• Both pages noindex via /lp/layout.tsx — paid-traffic only, never compete with organic surfaces.

Cross-links

• Top nav of /lp/ai-class-call surfaces "See class prices" → /lp/ai-classes
• Top nav of /lp/ai-class-roadmap surfaces "Or talk to a founder" → /lp/ai-class-call
• Roadmap success state cross-links to: recommended class detail page, /lp/ai-class-call, /lp/ai-classes catalog
• Call success state cross-links to: /lp/ai-classes catalog, /blog/when-not-to-pick-hayaiti