Northwind Studios
Series A · 28 person team
From a 6-step wizard to a 90-second activation in 4 weeks
Cut signup-to-aha-moment from 9 minutes to under 90 seconds.
Replace a cluttered, multi-step trial signup with a focused activation flow that gets new users to their first piece of value before they have time to second-guess. Goal: lift trial-to-paid conversion measurably within the first 30 days post-launch and instrument the funnel so the next change can be made on data.
- Business goal
- Cut signup-to-aha-moment from 9 minutes to under 90 seconds.
- Core stack
- Next.js 15, TypeScript, Postgres, Prisma + more
- Engagement model
- 4 weeks, 3 person delivery team
New · B2B SaaS
Onboarding rebuild.
Cut signup-to-aha-moment from 9 minutes to under 90 seconds.
Sample mockup · illustrative only
Proof 01
Target: cut median time-to-first-value from ~9 min to under 90 seconds
Proof 02
Goal: lift 14-day trial-to-paid conversion measurably (instrumented to prove it)
Proof 03
Plan: remove 4 of 6 mandatory onboarding steps without losing required data
Proof 04
Plan: move Stripe checkout post-aha-moment, default to monthly to lower commitment
Before / after · product UI mockup
Industry · B2B SaaS
Before:Six-step modal wizard. Fields above the fold include first name, last name, company name, company size, role, and 'how did you hear about us'. Stripe paywall sits at step four with a 'choose a plan' selector and three pricing tiers in dense type. Visually busy, dense slate UI with no clear primary action.
After:Single screen. One headline: 'Start with a template'. Three large template cards (Marketing team, Sales team, Solo). Sample data pre-loaded in the dashboard within 8 seconds of click. Stripe paywall replaced with a soft 'Upgrade when you're ready' banner that appears after the user creates their first real artifact.